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Social Media Needs Assessment

Social Media Needs Assessment
Complete a plan for a social media needs assessment of your organization. Make sure that you include all of the following components:
• Social media
• Stakeholders
• Tools
• Policies
• Measurements
• Influencers
• Risks
Write an APA 6th Ed. paper that is 1500 words in length.
Required Text
Flynn, Nancy. (2012). The Social Media Handbook: Rules, Policies, and Best Practices to Successfully Manage Your Organization’s Social Media Presence, Posts, and Potential.
• Chapter 4, Regulatory Compliance: Government and Industry Watchdogs Keep an Eye on the Social Web
• Chapter 5, Privacy, Security, and Social Media: What Every Employer and User Should Know
Solis, Brian. (2011). Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
• Chapter 17, Defining the Rules of Engagement
• Chapter 18, The Conversation Prism
• Chapter 19, Unveiling the New Influencers
Content
The needs assessment correctly identifies a gap which can be remedied through the inclusion of a formalized social media plan.
The needs assessment is representative of an analysis of the entire organization, not just pieces. It thoroughly identifies stakeholders and policies, the role that they currently play within the context of the identified issue(s), and the role that they will play in any kind of change.
Risks to the organization, and the assessment, are identified and analyzed. Measurements are devised to monitor and evaluate risk, and a reporting mechanism is established for stakeholders to be aware of opportunities for risk.
Writing and Organization
Writing style is clear and concise.
Tone is academic and appropriate for the content and assignment.
Thesis statement is clearly articulated.
Structure is logical, including an introduction, body, and conclusion.
Flow is maintained by effective transitions.
Rules of grammar, punctuation, and spelling are followed.
Adherence to APA formatting requirements is evident.
Research
Sources are credible (preferably peer-reviewed), varied, relevant, and current (published within past five years); use of seminal work (e.g. Freud) is encouraged.
Sources inform analysis, evaluation, problem-solving and decision-making.
Includes required number of professional/scholarly sources.
Addresses ethical considerations in research when appropriate.
Content
The needs assessment correctly identifies a gap which can be remedied through the inclusion of a formalized social media plan.
The needs assessment is representative of an analysis of the entire organization, not just pieces. It thoroughly identifies stakeholders and policies, the role that they currently play within the context of the identified issue(s), and the role that they will play in any kind of change.
Risks to the organization, and the assessment, are identified and analyzed. Measurements are devised to monitor and evaluate risk, and a reporting mechanism is established for stakeholders to be aware of opportunities for risk.
Writing and Organization
Writing style is clear and concise.
Tone is academic and appropriate for the content and assignment.
Thesis statement is clearly articulated.
Structure is logical, including an introduction, body, and conclusion.
Flow is maintained by effective transitions.
Rules of grammar, punctuation, and spelling are followed.
Adherence to APA formatting requirements is evident.
Research Criteria Total: 1.5
Sources are credible (preferably peer-reviewed), varied, relevant, and current (published within past five years); use of seminal work (e.g. Freud) is encouraged.
Sources inform analysis, evaluation, problem-solving and decision-making.
Includes required number of professional/scholarly sources.
Addresses ethical considerations in research when appropriate.

Recommended References
11 Biggest social media disasters of 2012
166 Case Studies Prove Social Media Marketing ROI
Are 87 Percent of Small Businesses Using Social Media Wrong?
Barnes, N. (2012). Potential liability of social media in higher education marketing. Journal of Higher Education Theory and Practice, 12(5), 54-59.
McNeill, T. (2012, August 30). Don’t affect the share price: Social media policy in higher education as reputation management. The Journal of the Association for Learning Technology (ALT), 20.
Sensible Social Media Checklist for Business –
Social Media for Business Checklist –
Social Networking and the Future of Business –
The Content Grid
The Conversation Prism
Top five risks companies face when using social media –
Top Ten Social Media Disasters of 2011
What Makes the Best Web Content
Worst Social Media Disasters of 2012

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