conduct, organize, and write a comprehensive review of
existing literature around the topic and purpose statement you have chosen. This task will
involve extensive reading of scholarly and industry publications, assessing the hypotheses
and insights from these articles, defining constructs and terminology, comparing various
research methods, and identifying gaps in studies on the selected trends. It should focus
primarily on the findings of published research.
The literature review should include information about the following areas:
1. Major studies – What are the major writers in the areas of your topic? What do
they have to say about the results of previous work? Which ones provide a
general background and which ones are focused more specifically on the aspects
of the topic that interest you?
2. Patterns and gaps – What common threads do you find? Where do studies agree
with and contradict each other? What are the gaps in the literature? What is
missing, either from content, process, method, or findings?
3. Parallel research – What other research has been done in areas that might relate
to the topic you want to investigate? How does this research contribute to ways
you think about your research and related developments in the industry?
4. Sampling – What populations have been sampled? What generalizations been
drawn that make sense? What other populations should be investigated?
5. Methods – What are the common or prevalent ways in which research has been
done in the areas you are examining? What do the studies suggest for your
research?
6. Findings – What have been the major results, the key insights, or the conclusions
of research? What level(s) of generalization can you make from these results?
What are the limits of these findings?
7. Bibliography (with annotations) – What sources have you consulted? Which
ones are most valuable? Which ones provide limited insights and which ones
contributed a great deal to your analysis of trends?
The literature review should begin with an introductory section that describes your purpose
statement, its significance, and the structure of the review. Next, the literature review should
contain clear sections and transitions between sections. Lastly, there should be a conclusion
that summarizes the key insights. No spelling or grammatical errors and
adhering to MLA style of citations and bibliographical references should be accompanied by an annotated bibliography of all the works cited.
Purpose Statement:
My purpose is to learn how social media became a major marketing and customer relation tool in hospitality industry. The reason it is important include the trend of social media now become a necessary part of our lives and have significant impact on our purchase decisions. Marketers especially in hospitality industry have been using social media as an essential marketing tool and also a credible distribution to sell and get in touch with customers. Therefore, I will conduct a survey to investigate how people using social media to affect their awareness and purchasing decisions to an hospitality supplier. Moreover, I will organize a focus group to analysis why people start using social media to get ideas of where to travel, stay and eat instead of some professional hospitality search websites.
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