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Explain the risks associated with an organization implementing a social media strategy

  PART 1 – Consequences of a social media

Predict what might happen if an organization implements a social media strategy without a social media compliance policy.
Write a 300-word response to the question.
Ensure you use proper grammar and APA formatting when using citations and references.
The response needs to include at least TWO academic resources to support your answer.
PART 2 – Social Media & Risks
Explain the risks associated with an organization implementing a social media strategy.
Write a 300-word response to the question.
Ensure you use proper grammar and APA formatting when using citations and references.
The response needs to include at least TWO academic resources to support your answer.
The books count toward one of the two academic requirements.
Required Text
Flynn, Nancy. (2012). The Social Media Handbook: Rules, Policies, and Best Practices to Successfully Manage Your Organization’s Social Media Presence, Posts, and Potential.
• Chapter 4, Regulatory Compliance: Government and Industry Watchdogs Keep an Eye on the Social Web
• Chapter 5, Privacy, Security, and Social Media: What Every Employer and User Should Know
Solis, Brian. (2011). Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
• Chapter 17, Defining the Rules of Engagement
• Chapter 18, The Conversation Prism
• Chapter 19, Unveiling the New Influencers
Recommended References
11 Biggest social media disasters of 2012 –
166 Case Studies Prove Social Media Marketing ROI –
Are 87 Percent of Small Businesses Using Social Media Wrong?
Barnes, N. (2012). Potential liability of social media in higher education marketing. Journal of Higher Education Theory and Practice, 12(5), 54-59. Retrieved from the University of the Rockies library
McNeill, T. (2012, August 30). Don’t affect the share price: Social media policy in higher education as reputation management. The Journal of the Association for Learning Technology (ALT), 20. doi: Retrieved from
Sensible Social Media Checklist for Business –
Social Media for Business Checklist
Social Networking and the Future of Business
The Content Grid
The Conversation Prism
Top five risks companies face when using social media
Top Ten Social Media Disasters of 2011
What Makes the Best Web Content
Worst Social Media Disasters of 2012

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