Reflective blog / Learning journal – section
Generate 100 ideas for a business
Record your 100 ideas and initial thoughts about the process
Evaluating your 100 ideas; Consider the relevance of Kanter critical reflection to your process.
Develope one business idea
-Draft your Business Model Canvas (BMC) hypotheses for a business Idea; Consider the relevance of Sarasvathy critical reflection to your process
Test your hypothesis / pivot ; Consider if the prototype has helped you to change your idea
Evidence of ‘talking-to-people’ and incremental reflection on what this input has meant in terms of testing your hypotheses.
Walk in the customers shoes
Observe customers
Talk to people
Run a survey
Design a ‘near-real’ experiment
– Talk to 10 customer; Record details of your customer interactions; consider the ‘Think / Act / Do cycle’
Design for viability
– Develop an operational plan; Talk to 10 customers; Record details of your customer interactions; are your hypotheses changing? How does this relate to Sarasvathy?
Design for viability
– Develop a team plan and job descriptions; Talk to 5 suppliers; Record details of your customer interactions; what academic theory is most relevant to you at this stage?
– Develop a cash-flow statement from start-up to breakeven / viability; Reflect on the iterative process of development
Design for growth
-Work through the RBV framework; Consider if you are now an effectuator or causator
Thinking about the future
– competitive strategy; Explore the process of planning versus experimentation
Design for growth
– Work through alternative future scenarios (5 year worst-case and best case); Consider the resource implications of success / failure
Work on your BMC for viability and BMC for growth; Record your process and analyse accordingly
Continue to test your hypotheses / refine; Record your process and analyse accordingly

Marking criteria. (2000 words or more)
Critical use of appropriate entrepreneurial theory (40%)
-You need to use your reflective evidence from within each of the identified sections (identified below) to critique identified theory from within the field of entrepreneurship. Harvard referencing must be used

Journal and reflection on ideation (15%)
-This period maps the creative time where you develop the initial idea. Evidence should be given of the evaluation of the 100 business ideas

Journal and reflection on business design for viability (15%)
-This period maps the initial design phase where you developed the business model and functional areas through an iterative process of design, customer interaction and experimentation

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