Please answer these questions which are taken from the textbook but using APMC as your examples.

Chapter 5 – Question 2
Describe how the primary focus of marketing managers at APMC’s corporate level differs from the focus marketing managers take at the business-unit or functional level of APMC.
Chapter 5 – Question 4
Using APMC as an example and making reasonable assumptions, describe the four major components of a business model and discuss how these components are linked to the benefits APMC might provide to its customers.

Chapter 5 – Question 8
Describe why a business-to-business firm such as APMC that plans to enter a new market segment may have to re-align its internal business processes to succeed in this segment. First, list how APMC customers in the new segment may differ to those in Australia. Then, write how its internal business processes may need to be changed to align with customers in the new segment.

How segment differs How APMC needs to realign

Chapter 5 – Question 9
Using APMC as an example, explain the concepts and processes involved in a balanced scorecard. Complete the following table to show how the learning and growth objectives in a balanced scorecard might differ for a firm pursuing a low total-cost strategy (such as APMC) compared to a firm that emphasizescomplete customer satisfaction.
PERSPECTIVE Low cost (APMC) Complete customer satisfaction
Financial Productivity Cause and effect relationships
Shareholder value
Revenue growth
Customer Price Customer value proposition
Quality
Time
Function
Partnership
Brand
Internal Process
Management
Operations Value creating
Customers
Innovation
Regs. & Social
Learning and Growth Capital Human Cluster of assets & activities
Information
Organization

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