2000 words for essay plus 200 words for self-reflection.
In this assignment students will apply theory and evidence covered in the module and develop one venture idea. Students should describe their idea similar to a short version of a business plan directed at a potential investor. This includes making a case for the viability of the venture idea, spelling out the business model (i.e. logic of value creation and capture), customers, markets, financing and other resources, sustainability of the idea over the longer term (covering at least the first 3 years of trading) etc. Students are free in their choice of idea, i.e. these could take the form of business ventures, social ventures or business-cases for innovations to be introduced in the private, public or third sector. Consequently the potential investors at which the venture idea is targeted can take the form of venture capitalist, banks, government funds, impact investors or philanthropists to name a few. It is important that students spell out the target investor at the beginning of their essay.
Students may also wish to build on their insights generated in assignment 1. Details of the assignment including which areas are expected to be
explored to ensure that the venture idea is described in sufficient depth as
well as detailed evaluation criteria can be found in Appendix 2. The
assignment tests especially knowledge obtained in weeks 5 through 9.
Module Learning Outcomes Assessed: 1. the
ability to apply relevant economic and management principles, concepts
and tools to the analysis of issues faced by new businesses related to the
emerging markets environment, and 2. an understanding of the
implications of the emerging market environment for both business
creation and innovation. 3. an understanding in broad terms of the
strategic options available to owners-managers of new businesses in an
emerging market economies environment.
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