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The Media as an Instrument in the Health Policy Process

The Media as an Instrument in the Health Policy Process

To prepare for this Discussion:

• Review the Oliver article. Reflect on his discussion on policy formation and how media coverage of news events impact public policy.
• Select a media resource such as a film, book, or article that is related to health advocacy and public policy (e.g., Fast Food Nation; Food, Inc.; Gasland; The Jungle; Silent Spring; etc.).
• Identify an idea or policy initiative from your selected resource and consider how it originated (e.g., individuals, organizations, politicians, etc.).
• Think about the impact of your selected resource’s idea or policy on health advocacy and public policy.

With these thoughts in mind:
Post by Day 4 a brief description of your selected media resource. Describe the idea or policy initiative that was promoted by your selected resource, and explain how it originated. Then, explain two potential impacts of the media idea or policy initiative on health advocacy and public policy.
Be sure to support your postings and responses with specific references to the Learning Resources.

Required Resources Readings
• Widome, R., Samet, J. M., Hiatt, R. A., Luke, D. A., Orleans, C. T., Ponkshe, P., & Hyland, A. (2010). Science, prudence, and politics: The case of smoke-free indoor spaces. Annals of Epidemiology, 20(6), 428–435.
Retrieved from the Walden Library databases.
• National Prevention Council. (2011). National prevention strategy: America’s plan for better health and wellness. Washington, DC: U.S. Department of Health and Human Services, Office of the Surgeon General, 25–50.
National Prevention Council, National Prevention Strategy, Washington, DC: U.S. Department of Health and Human Services, Office of the Surgeon General, 2011
• Oliver, T. R. (2006). The politics of public health policy. Annual Review Of Public Health, 27, 195–233.
THE POLITICS OF PUBLIC HEALTH POLICY. Annual Review of Public Health by Thomas R. Oliver. Copyright 2006 by Annual Reviews Inc. Used by permission of Annual Reviews Inc. via the Copyright Clearance Center.
• United Nations. (2010). Millennium development goals. Retrieved from
• U.S. Department of Health and Human Services. (2012). Healthy people 2020: Improving the health of Americans. Retrieved from
• Laureate Education, Inc. (Executive Producer). (2012). Improving public health policy. Baltimore, MD: Author.
“Improving Public Health Policy” Transcript
Optional Resources
• Puska, P., & Ståhl, T. (2010). Health in all policies—The Finnish initiative: Background, principles, and current issues. Annual Review Of Public Health, 31, 315–328.
Retrieved from the Walden Library databases.


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