fbpx
Get a unique, high-quality and non-plagiarized paper from us today at the most affordable price
Email us : premieredtutorials@gmail.com

Case law

Sakshi Advertising Claims Infringement of Copyrights and Intellectual Property Rights on Jumbo Electronics and Sony ME

Agency went to Dubai court on March 27 after mediation efforts fail

DUBAI, United Arab Emirates – [ME NewsWire]

Dubai based Sakshi Advertising files multi-million dollar suit in Dubai courts against Jumbo Electronics, distributor of Sony products in UAE and Sony ME Incorporation based in Jebel Ali Free Zone for infringing its copyrights and Intellectual Property Rights on given creative’s for Jumbo Sony 3D TV UAE campaign in 2010.

According to details, Jumbo shifted agency in January 2010 to Sakshi Advertising and gave three FIFA-specific campaigns till June 2010 that were launched successfully in the UAE. The campaigns were based on project to project basis under the pretext that the agency agreement / contract is in the process of being signed. All payments were made for the said campaigns and the terms were that Sakshi will handle all the ATL and BTL for Jumbo that was worth approximately AED 3m per campaign. However, the two partners agreed to release advertisements in various local publications through SONY ME’s media agency due to cost effectiveness.

Atul Dhawan, CEO Sakshi Advertising, was asked to create the campaign for the launch of Sony 3D TV in June 2010. However, it was shelved for later use after the agency submitted the ‘Cowboy-themed’ creative’s to the client. The client stated that the ‘Cowboy’ creatives’ were brilliant but will be launched once FIFA is over to keep freshness in the campaign. The client also suggested using preferably an Arab instead of the cowboy to appeal to the local market (For more details, please visit: www.sakshiadvertising.com).

Atul said: “However, the client did not keep their word and the agency agreement foundered due to nepotism and red tapeism in Jumbo. I felt cheated when the cowboy-themed campaign with the mentioned changes was launched not only in the UAE but across the globe without Sakshi’s approval or any compensation for our hard work. However, seeing the advertisement print in UAE publications in 2011, we asked Jumbo for an explanation.
“They informed us that Sony ME independently created this campaign in Europe and Jumbo has no idea about it. As a result we served a notice to them asking for a clarification on the issue. But in return I was threatened of a criminal action against Sakshi and me personally for having malicious intent. The client claimed that the creative’s were the property of Jumbo for which the agency was paid adequately (a campaign that was not even launched by Sakshi).”
After all the mediation efforts fell to deaf ears, the agency took the case to Dubai court, media & for consumers and marketers to see the real face of Sony that has been an ardent advocate of infringement laws on copyrights and IPs.Examine the Sakshi Advertising vs.Jumbo Electronics and SonyME case and answer the following questions:

1. Read Section 1 and 5 of the UAE Copyright Law. According to legal definitions, who is Sakshi Advertising?
2. What kind of work is this case about (Section 1)?

3. What right(s) has/have been compromised in this case? (Section 2&3)

4. Sakshi Advertising proposed their Cowboy-themed creative’s to the client in 2010. When could Jumbo Electronics and Sony ME use it without being charged with infringement of Copyrights and Intellectual Property Rights? (Section 5)

Do you want your assignment written by the best essay experts? Then look no further. Our teams of experienced writers are on standby to deliver to you a quality written paper as per your specified instructions. Order now, and enjoy an amazing discount!!

Looking for a similar assignment. Place your order for a similar paper now and have excellent work written by our team of professionals to ensure you acquire the best grades.

If you find it difficult to balance your work and your studies because you are overwhelmed by other responsibilities, you have come to the right place . With the help of our dependable and simple-to-use essay and research writing service, students are able to focus on work or non-academic-related duties that they are required to carry out and complete all their school work on time .

We assist students who are struggling with their academic endeavors by allowing them to obtain essay assistance from  professional essay writers. We are never late for a deadline. When you ask our writer to write your paper, the assignment can be completed in as little as 12 hours or as long as 2 weeks. The order’s deadline is entirely up to you. 

Place an order of your assignment if you are in urgent need of assistance because your essay is due in a few hours/days or you do not know how to complete your professor’s academic assignment. We are here to assist you. You are guaranteed of high grades through our services. 

How to Place an Order 

When you want Premiered Tutorials to do your homework for you, you send the assignment details such as the instructions, due date/deadline, number of pages and college level to the customer support agent online on live chat,  fill in the assignment details at place an order or send the information to our email address premieredtutorials@gmail.com and a customer support agent will respond to you immediately. 

Premiered Tutorials has competent writers to handle any of your assignments. Once you place your order, we choose for you the best and competent writer for your assignment based on each writer’s competence in handling a subject. 

When the homework is completed, we have a quality assurance team that proofreads the assignment to ensure it meets the required rubric instructions from your professor.

After thorough review of your assignment, we send the paper to the client. In case you need any changes at this point, you can let us know so that we can handle it for you at no extra charge. 

Why Premiered Tutorials?

If you need professional online homework help at a cheap price from professional and thoroughly vetted online homework helpers, reach out to the best homework help website, Premiered Tutorials.

Whether you are in high school, undergraduate, masters or PhD level, we have the best academic writers to assist you with your homework. We thoroughly vet all our online homework helpers to ensure they are competent to handle our clients’ tasks. Some of the requirements we have is ensuring that they are English Native speakers, have all attended colleges and had high grades in their undergraduate, Masters and PhD classes and have worked as academic writers and delivered high results.

We are a reliable and best essay writing website in the market. Our assignment help services or rather what our clients ask us to do for them include take my online class for me, order an essay cheap, pay someone to write my essay, help with my assignments, history homework help, college homework help, essay writing help online, answers for your homework, pay someone to do my homework for me, homework answers math, pay someone to take my proctored exams and nursing homework assignment help online. As the best website for homework answers, our homework doers also offer cheap essay writing services, online assignment help for all classes

  • Law/ Criminal Law
  • Nursing
  • Information Technology
  • Psychology
  • Business
  • Statistics
  • Sociology
  • History
  • Communication
  • Culture and Society
  • Biology
  • Astronomy
  • Engineering

The courses indicated above are just but a small group of the types of classes Premiered Tutorials handles.

We have competent homework writers that can handle all academic disciplines regardless of the level of education of our clients.

  When we do your homework for you, we write it from scratch to ensure you receive a unique paper. It also ensures that every homework we do for you is free from plagiarism and will help the client to get the highest grades in his or her classes. Any client who manages to consistently use our homework help services is guaranteed of always having the best grades and being one of the top students in the class because we always deliver the best quality for any homework we do for you.

When we complete working on your homework, we deliver the paper to you on time as we are well aware that the work we handle, is time sensitive. Timely deliveries of assignments help our clients get the highest grades because missed deadlines on assignments can result to deductions of marks for late submissions. Therefore, you will always be assured of quality online homework help through Premiered Tutorials whenever you ask us to do your homework for you.

Homework Help Website

Why we should write your Paper 

  1. Money Return guarantee
  2. 0% Plagiarism Rate
  3. Guaranteed Privacy
  4. Written from scratch by highly qualified writers 
  5. Communication at Any Time (24/7)
  6. Flexible Pricing and Great Discount Programs
  7. Timely Deliveries
  8. Free Amendments

Statistics about Us

130 New Projects
235 Projects in Progress
315 Inquiries
420 Repeat clients

© 2021 Premiered Tutorials
All rights reserved. We provide online custom written papers, such as term papers, research papers, thesis papers, essays, dissertations and other custom writing services.

All papers inclusive of research material are strictly intended to be used for research and study purposes only. Premiered Tutorials does not support or condone plagiarism in any form. These custom papers should be used with proper reference.

Place an Order
error: Content is protected !!