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Understand the Qualitative Approach

For this assignment, please consider the topic and problem you might choose for your Signature Assignment.

My topic is: the tentative problems is identifying the ethical considerations that can be encountered in the process of setting up a coffee bar that serves alcohol and that can be used as the line of communication between the internet and the future of music industry for customers. This is a new and excited new venture to offer to the community. How we will be competitive amongst current coffee retailers that include likes of “mom and pop” shops, Starbucks, Dunkin Doughnuts, and other prominent bakeries.
Respond to the following questions:

State the research problem and ensure it is supported by at least 3 to 5 scholarly resources within the past 5 years to ensure relevancy. Also keep in mind that your problem statement should reflect your degree (applied or PhD). How could you use qualitative methodology to address your research problem?

State the purpose of the research effort. Make sure the purpose is aligned with the problem.

Draft 2 to 3 research questions that would be appropriate for a qualitative study and addresses your research problem and are aligned with your purpose statement.

Identify and discuss a design that is associated with qualitative methodology that you would consider to answer your research questions.

You will find that some problems lend themselves to using one methodology over another. A goal of this assignment was to have you explore how a qualitative methodology might help you address your research questions. You will have an opportunity later in the course to explore other methodologies. Based on your analysis above, do you feel the use of a qualitative methodology and your chosen design is best suited to address your research problem and answer your questions. Why or why not?

Be sure to use scholarly sources to support all assertions and research decisions.

Krathwohl, D. (2009) Methods of educational and social science research: The logic of methods.

Creswell, J.W. (2013). Five qualitative approaches to inquiry.

Rosaline, B. (2008). The scope and contribution of qualitative research.

Baxter, P. & Jack, S. (2008). Qualitative case study methodology: Study design and implementation for novice researchers.

Chenail, R.J. (2011). Ten steps for conceptualizing and conducting qualitative research studies in a pragmatically curious manner.

How to Open a Financially Successful Coffee, Espresso & Tea Shop with Companion CD-ROM
by Douglas Robert Brown, Douglas R. Brown, Lora Adducer

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