The relationship between social media and social activism. Social media is a powerful tool to spread messages coordinate events and attract like minded individuals. It also is an easy ay to give exposure to important issues. examine both the +/-
Does media reflect culture or does it create culture?
For the final assessment, you will be examining this question through the lens of a specific media channel of your choice. Th
is media channel may come from
new media, legacy media, or residual media.
Communication, in the broadest terms, encompasses all
media channels through which information is exchanged. That information can be exchanged in a myriad
of ways or channels. As technology has progressed, we have seen the advent of the
internet and all the communicative tools available through it. These digital,
largely internet
-based tools are called
“
new media.
”
While investigating new media, you may also ask what qualifies as old media,
which is
referred to as legacy media or traditional media by communication
professionals. This, in turn, will lead you
to investigate residual media as well. In the briefest of terms, legacy media refers to books, magazines, cable TV,
newspapers, and movies. Residual media refers to film and film cameras, vinyl LPs and record players, radio, and hand
–
written letters. For this project you will
have the choice of working with media from any of these three categories
:
new media, residual media
,
or legacy media.
Once you have selected your media channel, you will examine how it reflects culture and society, and how it creates
culture and society. It is important to
examine both sides of this debate. For example, you could investigate how online dating (a form of social media that falls in
the new media category) reflects our
culture and society, but has also created a culture
around itself. Another example would be to investigate how the vinyl LP (a residual media) was created by a
culture and its needs, but has also created a culture around itself. A third example would be to investigate
r
eality
television
(a form of televisio
n that is legacy
media). In what ways did our culture create
reality television,
and in what ways has
r
eality
television
formed a culture in itself?
The project is divided into
two
milestones
, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions.
.
.
In this assignment
,
you will demonstrate
your mastery of the following course outcomes:
Analyze the effects of media on culture and culture on media for identifying the past, current, and future trends in communic
ation and mass media
Apply popular
and scholarly tools for researching areas of communication
Integrate appropriate terms and concepts, fundamental across multiple communication fields, for enhancing the delivery of messages
you will submit
your final project
a justification paper
. It should be a complete, polished artifact containing
all
of the
critical
elements of the final
product.
It should reflect the
incorporation of feedback gained throughout the course.
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