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Professional Development Strategies |

BA 2101 | Professional Development Strategies |

Career & Industry Awareness Assignment
To demonstrate an understanding of the workplace, various industries and career options through exploration, research and experiential learning.

INSTRUCTIONS:
Choose 2 industries that you will consider after graduation. Use Microsoft Excel to complete this assignment in a spreadsheet format. Use Hoovers, First Research, S&P’s NetAdvantage or other resources, such as Google, to answer the following:

I. Select two industries (An industry is a branch of commercial enterprise concerned with the output of a specified product and/or service).

For each industry list:
a. Two industry trade associations (i.e. American Advertising Federation – AAF).
b. Two industry trade journals or industry online resources; blogs, online magazines, etc. (i.e. ABA Banking Journal – industry trade journal, www.AI-Online.com – industry online magazine).
II. Select two entry-level positions that you would/could apply to with your FOX degree.
a. One of the two positions must come from a position posted on FoxNet.
b. In section II. (your Excel spreadsheet), list the companies, position titles, and answer the traditional interview question: Why are you interested in this position? (for both positions)
c. Please print and attach both job posting to the excel sheet.
III. Select one company from either industry you selected. Locate and list the following information (publicly traded company is recommended):
a. Names of the company’s top 5 current officers
b. The company’s products or services (summarize by product lines or divisions, if the company offers many products and services)
c. Two current issues in the company’s industry (minimum 2-3 sentences per issue)
d. Outlook for the company’s industry (minimum 2-3 sentences)
Submissions must be completed in Microsoft Excel, 11-12 size font.

In the upper left corner of the first page type:
Your Full Name:
BA 2101 – Section #:
Instructors Full Name:
Date:

Note: There is an Excel template (review only) available for this assignment available in the “Course Documents” section of Bb for this class. Please make sure to fit sheet to 1-2 pages and that text fits neatly in each section.
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