Introduction:

More natural beauty products have been sold in 2014 more than years before according to (Leatham, 2015), the natural beauty industry is in continuous development and increasing awareness of the benefits of using the natural products. Many people switch to nature and organic because their skin cannot handle the harmful chemical products (Small, 2016). For example: some products contain fragrances and preservatives, which are common ingredients in beauty products. That is a not natural or organic ingredient and that what makes the skin gets irritated (Allergy, 2016). The natural product demand are one of the change that happen because of the health life style movement that the people do to live longer ( Mintel, 2016)  According to (Mintel, 2016) the nature product dose not target the women costumer only however it target the male as well.    The reason behind this research is the concern in this field, topic and measure of the people knowledge about the natural products.

As the natural and organic beauty line become more popular, more people have a huge range of products to choose from (Thompson, 2015), that what makes the consumers in position where they do not know what to choose.  However, as the market of organic and natural beauty products grows, many people still do not know the different between them (Emily, 2016). There are a lot of differences between both of them in ingredients such as: the natural substances come from natural sources as the name suggest; however some companies are mixing synthetically with natural substances. In the other hand, the organic product has nothing synthetically (Emily, 2016). As well Marienhagen and Bott, 2013 agree about the different in the natural substances come from natural sources with product that mix synthetically with natural substances and say it is nature. In fact, the poor knowledge of the buyer that what makes more cosmetology company takes that as an advantage to sell more as natural or organic products (Lewis, 2016).

According to The New Ecologist 2010, there are seven advantages of using natural cosmetics, which are all natural, safe to use, compatible with all skin type, wide selection to choose, not expensive, not tested on animal and no side effects.

It implies that the fixings utilized are not artificially or artificially made.

Rather, plant and bloom concentrates are used. They likewise contain normal supplements like Vitamin E that keeps skin fresh and glowing.

In comparison with other beauty items, natural cosmetic products are safer to consume. They are hypoallergenic and turned out to be safe to use at whatever time, anyplace. Since they are made of normal fixings, you do not need to stress over getting rashes or experience skin irritation.

Common natural skin products are ideal for all skin sorts. Whether they are dull or reasonable, they will discover common beauty care products like establishment, eye shadow, and lipstick, which are suitable for their skin tone.

Natural products might in any case be another face in the excellence business yet they effectively offer a wide choice of magnificence items for all make up fan to browse. A few companies are tried products on animals to guarantee that they are protected and powerful to use. In any case, natural products are not one of them. (The New Ecologist, 2010)

Dr. Edward Group DC recommended using organic products because of, Eco friendly, no harsh chemicals, natural fragrance, nutrient-rich, protection from premature aging and gentle on skin. (2014)

Ordinary product items use petroleum-construct fixings and for the most part depend in light of a large group of different chemicals for their creation process. These mixes are commonly cruel substances, similar to petroleum, aluminium, and lead, all of which require broad mining. Quite a bit of this is done in a percentage of the world’s most wonderful and touchy regions, similar to the Amazon rainforest, and miles of area are pulverized and stripped of basic natural life consistently.

In spite of the fact that they might be compelling for enhancing appearance, yet incidentally, the chemicals in routine cosmetics are frequently extremely cruel on skin and might advance bothering or hypersensitive responses in delicate people.

Numerous individuals shop with their nose with regards to individual consideration items, likewise to the way a great many people “eat with their eyes” before really setting any of the nourishment into their mouths. The two human detects will more often than not decide an item’s value in the brains of shoppers. (Dr. Edward Group DC, 2014)

Man-made smells open the body to various harmful impacts, and some examination has connected them to malignancy, sensory system issue, sensitivities, and conception deformities.  Not just do people breathe in these chemicals into their lungs, they additionally open their skin to these harmful mixes. While picking excellence items, dependably ensure that the aromas are gotten from 100% regular fixings. Fundamental oils are maybe one of the best regular fragrances on the planet and the most amassed as far as smell.

The skin can absorb certain mixes; nonetheless, a defensive hindrance can keep perilous mixes, to some degree out of the body. And still at the end of the day, look into still infers that individual consideration items, when connected topically, can harm real frameworks and lead to untold wellbeing outcomes. One of the key standards for cosmetics, and any magnificence item are essential and direct: on the off chance that you cannot eat it, do not wear it.

Cocoa margarine is one of the main regular giving crucial unsaturated fats to sound and young skin. Natural cosmetics, particularly fluid establishment, might have cocoa margarine or different supplement rich oils to give a smoother, younger look. Concentrates of white tea, grapes, apricots, and pomegranate seeds give cell reinforcement insurance and might hinder collagenase and elastase, two chemicals that separate the respectability and flexibility of the skin. Beside sensitivities, they cannot turn out badly while picking a cosmetic that contains included nutritive segments and home – grown concentrates.

Cosmetics made with normal minerals by and large give a specific level of sun security. The skin on the face is more slender and more defenceless to UV-related skin maturing, so picking a mineral-rich natural restorative item might bolster sound, energetic looking skin.

Numerous home – grown concentrates additionally give cell reinforcement assurance, and vitamin C has been shown to give sun-protecting advantages. (Dr. Edward Group DC, 2014)

The research will be divided into six sections, which are aim and objective, literature review, methodology, finding and analysis, conclusion and recommendation.

Aim and objectives:

The aim of this research to find an answer for what does more people attend to purchase nature and organic beauty products more than before? For the researcher to find the answer for the question, these are the following objectives:

• Do the consumers aware of the benefits of natural products than the artificial products?
• Does the side effect of the artificial products make the consumer prefer the natural products?
• Do buyers know the different between natural products and organic products?
• Why people are interested in organic and nature product more than before?

Literature review:

Methodology:

The research shall be conducted by examination and analysis of secondary data and materials that includes data established journal articles, online resources and any other material that is relevant to the topic of study. The advantages of secondary data include saving of time as it is easily accessible and allows comparison of opinions of various specimen on one subject. It enables the researcher to generate new insights in the data due to certain gaps that may not be clearly explained. The main disadvantage is the inappropriateness of the data since it is not collected by the researcher

Finding and analyses:

Conclusions:

Recommendation:
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