1: applied research
Mission
For more than a hundred years, we have devoted our time and our efforts solely to one business:
beauty. It is a business rich in meaning, as it enables all persons to express their personalities, gain
self-confidence.
Beauty is a language.
L’Oréal has set itself the mission of offering all women and men the world over the best of cosmetics
innovation in terms of quality, efficacy and safety.
Beauty is universal.
Since its creation by a researcher, the group has been pushing back the frontiers of knowledge. Its
unique Research arm enables it to continually enter new territories and invent the products of the
future, while drawing inspiration from beauty rituals the world over.
Beauty is a science..
Providing access to products that enhance well-being, mobilizing its innovative strength to preserve
the beauty of the planet and supporting local communities. These are exacting challenges, which are
a source of inspiration and creativity for L’Oréal.
Beauty is a commitment.
By drawing on the diversity of its teams, and the richness and the complementarity of its brand
portfolio, L’Oréal has made the universalization of beauty its project for the years to come.
L’Oréal, offering beauty for all.
Objectives
We will:
• Continue to increase, develop and formalise our business relationships with suppliers:
• Increase exposure of business opinions to all categories and regions,
• Measure progress against specific environmental and SD KPIs,
• Conduct and implement a satisfaction survey to bring issues to light and area of improvement
• Continue training buyers on the best purchasing practices (Purchasing Strategy & Practices training)
Encourage suppliers to achieve FSC certification and reduce their packaging and energy consumption,
Continue the social audits programme with the objective of 400 audits in 2010,
Aim to further development and placement of the “L’Oréal Buy & Care”programme,
Product
Mens skin care moisturiser. After shaving skin care + moisturiser this product is 2 in 1 and very good
value. Many products and variations of their product are on display to give people the image of a
wider variety of services.
Price
On special for $9.74c. Compared to others this is relatively cheap and a very reasonable asking price.
This is affordable and some would see it as great value as it is marketed as a 2 in 1 product this will
Give the image of it being a worth double the value
Place
Placement of the product is just placed in among other products although all variations of the
products are kept in similar areas. There is not much there to single
out this product and to attract consumer’s eyes among the other products. the special ticket itself is
what would grab most peoples attention over the product itself with the price being clearly labelled
and easy to read
Promotion
Discounts are being held across all loreal products on this particular day. Nothing to separate it from
existing products also on special apart from the cheaper price, doesn’t exactly draw the eye.
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