Get a unique, high-quality and non-plagiarized paper from us today at the most affordable price
Email us : premieredtutorials@gmail.com

International Environment Analysis

 
In this Session Long Project, you would develop an international marketing plan for a business of your choice. You could identify an existing business and expand this business to one foreign country, or you may identify a domestic business without foreign presence. If you want to focus on a multinational corporation, you should identify a foreign country that the company has not entered. There are four parts of this Session Long Project and check the outline for international marketing plan here for the details.

First part (SLP1): Identify the business and conduct market audit and competitive analysis;

For SLP1, you start the project with the following information:

Section I: Company Background and Product Statement

Identify the business for your project and provide background on the company
Identify a product or brand from this company and provide information on this product/brand such as consumer awareness of the product/brand, the product/brand image, the stage of product/brand in terms of product life cycle (introduction stage or growth stage or other stage?), any problems or issues related to the product/brand, so on.

Section II: Market Audit and Competitive Analysis

Give detailed analysis of the market for this product/brand based on the following guideline.

A. Describe the target market(s) in which the product is to be sold such as demographic information of the target market(s), the geographic region(s), the consumer buying behavior in each region, product distribution channels (the specific retail stores or intermediaries or online), advertising media used to reach the target market(s), sales promotions used (sampling, coupons, online offers, etc.) and the pricing strategy for this product/brand (price ranges in each region, markups, discounts, etc.)

B. Conduct competitive analysis: identify two or three major competitors and state the specifics of the competing products/brands from each competitor including the brand name(s), the key features of the product(s), the packages, the logos and trademarks; the distribution channels for each competing product/brand; the advertising and sales promotions used for each competing product/brand; the prices for the competing products/brands including the markups and discounts used by competitors; relative competitive advantages or disadvantages of your product/brand relative to each competing product/brand.

C. Evaluate market size including estimated industry sales for the planning year and estimated sales for your company for the planning year

D. Identify regulations you must follow and the government agencies that may help you.

Sources: (not all are required)
Anon, (2009 March 26). Globalisation and trade – The nuts and bolts come apart. The Economist. Retrieved from https://www.economist.com/node/13362027?story_id=13362027

Cherunilam, F. (2010). Chapter 1: International marketing: An introduction. International Marketing: Text and Cases. Mumbai, IND: Himalaya Publishing House. ProQuest ebrary.

Cherunilam, F. (2010). Chapter 2: International marketing environment. International Marketing: Text and Cases. Mumbai, IND: Himalaya Publishing House. ProQuest ebrary.

Czinkota, M. R., & Samli, A. C. (2010). The people dimension in modern international marketing: Neglected but crucial. Thunderbird International Business Review, 52 (5), 391-401.

Jean-Emile, D. (2003). Making international marketing decisions under WTO rules. Thunderbird International Business Review, 45(2), 185-210.

Makhlouf, H. H. (2014). Facets of globalization. International Journal of Business and Social Science, 5(1).

Novicevic, M. M., Morf, D., Evans, M., Sanders, L., Sun, W., & Cecil, C. (2012). Adapting competencies for emerging markets: The case of IKEA’s entry into china. Journal of Applied Management and Entrepreneurship, 17(2), 4-22.

Risko, T., & Wiwczaroski, T. (2014). From domestic marketing through international marketing to intercultural marketing.Economic Affairs, 59(3), 439-447.

And then the web site of the company we choose to use in the project

Place your order now for a similar paper and have exceptional work written by our team of experts to guarantee you A Results

Why Choose US

6+ years experience on custom writing
80% Return Client
Urgent 2 Hrs Delivery
Your Privacy Guaranteed
Unlimited Free Revisions

How to Place an Order 

Send the assignment details such as the instructions, due date/deadline, number of pages and college level to the customer support agent online on live chat,  fill in the assignment details at place an order or send the information to our email address premieredtutorials@gmail.com and a customer support agent will respond to you immediately. 

Once you place your order, we choose for you the best and competent writer for your assignment based on each writer’s competence in handling a subject. 

When the homework is completed, we have a quality assurance team that proofreads the assignment to ensure it meets the required rubric instructions from your professor.

After thorough review of your assignment, we send the paper to the client. In case you need any changes at this point, you can let us know so that we can handle it for you at no extra charge. 

Homework Help Website

Why we should write your Paper 

  1. Money Return guarantee
  2. 0% Plagiarism Rate
  3. Guaranteed Privacy
  4. Written from scratch by highly qualified writers 
  5. Communication at Any Time (24/7)
  6. Flexible Pricing and Great Discount Programs
  7. Timely Deliveries
  8. Free Amendments
Looking for a similar assignment and in urgent need for help? Place your order and have excellent work written by our team of professionals to ensure you acquire the best grades.

  We are here to assist you.

 

Statistics about Us

130 New Projects
235 Projects in Progress
315 Inquiries
420 Repeat clients

© 2021 Premiered Tutorials
All rights reserved. We provide online custom written papers, such as term papers, research papers, thesis papers, essays, dissertations and other custom writing services.

All papers inclusive of research material are strictly intended to be used for research and study purposes only. Premiered Tutorials does not support or condone plagiarism in any form. These custom papers should be used with proper reference.

Place an Order
error: Content is protected !!