Get a unique, high-quality and non-plagiarized paper from us today at the most affordable price
Email us :

Marketing Communications Plan

Word Count: 2,000 – 2,500

Adopting the role of a marketing communications consultant create a marketing communications plan for the launch of a new organic energy drink in the UK.
You should develop a one-year marketing communications plan to launch a campaign for a new organic energy drink . The market place is crowded so your campaign should be designed so it stands out.

– Review the external environment to decide on a new organic energy drink that would appeal to a market segment (justifying your choices)
– Define your campaign objectives
– Decide on your positioning by assessing the competition and compile a perceptual map to identify a gap in the market
– Explain your brand identity and personality as well as the value proposition, giving reasons for your choices
– Consider how your new organic energy drink will be distributed and the implications for the marcomms campaign
– Using a range of traditional and digital tools, devise and justify the promotional strategy to reach the customer (and intermediaries)
o Consider the appeal to be used
o Give reasons for the chosen message and the source
o Explain how and why you will create a buzz
o Think of the schedule (pulse, drip, )
– Develop a media plan, giving reasons for your suggestions
– Explain the evaluation techniques to be employed.

• The target group are 18 – 25 year olds.
• The plan is to cover a 12 month period.
• Create a brand name – remember that brands have values and those values should link to your marketing communications. In other words – what intrinsic values are you seeking to communication?

Your plan must be written in report format and include:

– An executive summary (not included in the word count). No more than one page.
– The media that will be used and a rationale for choice of each media.
– Any potential marketing communication issues or risks.
– A full reference list in the Harvard format. All sources of information to support your plan must be cited within the main body of text. (The reference list is not included in the word count.) It is expected that you will conduct extensive secondary research to develop your plan.
– Appendices: If you use appendices restrict them to four pages maximum. (Appendices are not included in the word count).
Place your order now for a similar paper and have exceptional work written by our team of experts to guarantee you A Results

Why Choose US

6+ years experience on custom writing
80% Return Client
Urgent 2 Hrs Delivery
Your Privacy Guaranteed
Unlimited Free Revisions


How to Place an Order 

Send the assignment details such as the instructions, due date/deadline, number of pages and college level to the customer support agent online on live chat,  fill in the assignment details at place an order or send the information to our email address and a customer support agent will respond to you immediately. 

Once you place your order, we choose for you the best and competent writer for your assignment based on each writer’s competence in handling a subject. 

When the homework is completed, we have a quality assurance team that proofreads the assignment to ensure it meets the required rubric instructions from your professor.

After thorough review of your assignment, we send the paper to the client. In case you need any changes at this point, you can let us know so that we can handle it for you at no extra charge. 

Homework Help Website

Why we should write your Paper 

  1. Money Return guarantee
  2. 0% Plagiarism Rate
  3. Guaranteed Privacy
  4. Written from scratch by highly qualified writers 
  5. Communication at Any Time (24/7)
  6. Flexible Pricing and Great Discount Programs
  7. Timely Deliveries
  8. Free Amendments
Looking for a similar assignment and in urgent need for help? Place your order and have excellent work written by our team of professionals to ensure you acquire the best grades.

  We are here to assist you.


Statistics about Us

130 New Projects
235 Projects in Progress
315 Inquiries
420 Repeat clients

© 2021 Premiered Tutorials
All rights reserved. We provide online custom written papers, such as term papers, research papers, thesis papers, essays, dissertations and other custom writing services.

All papers inclusive of research material are strictly intended to be used for research and study purposes only. Premiered Tutorials does not support or condone plagiarism in any form. These custom papers should be used with proper reference.

Place an Order
error: Content is protected !!