Get a unique, high-quality and non-plagiarized paper from us today at the most affordable price
Email us :

Retail Channel Implementation Strategy

We are the consultant on NUVO – fast fashion retailers. We should come up with a retail channel strategic plan
Our product is premium and expensive. Our competitors would be Zara, Top Shop, and Cotton On
Our segment – 18-35years old, young working adult with high income, who like fashion.
We are now having 5 stores in suburbs of Sydney and Melbourne. In 5 years’ time, we would like to open up 10 more in Melbourne and Sydney city or high population suburbs. We also want to open up more store in other parts of Australia such as Brisbane, Perth, etc.
You could read my lecture notes first to answer the following parts. (Slides 1-30)
1. Retail Chanel Strategy
1.1. Retail Location Criteria
Factors Impacting Retail Location
– Strategic Fit with target market – size and composition of households in the catchment area
– Find and write about the suburbs and CBD population growth rate of Melbourne, Sydney, Perth and Brisbane – which part are growing? And how’s their income? Then consider to open up in those growing population areas. NUVO will has estimated exposure about 75% of the target audience by locating in the CBD area. Justify with Statistics.
– statistics of high traffic flow
– easy parking space
– high visibility – area selling retail fashion brands.
– economic condition – back up with statistic and reference.
– competition – adjacent tenants
– operating cost and restriction
1.2. Retail Site Selection
Based on the criteria, we decided on
– Unplanned shopping area, opening up in CBD or other high population suburbs (e.g. South Yarra, Toorak in Melbourne) or find other areas in Sydney Brisbane etc.
Advantages and Disadvantages
– Estimated 80% of our target segment is 18-35 years old, frequent XXX high traffic areas.
1.3. Channel Strategies
Retail channel – planned shopping centres (e.g. collaborating with David Jones – who offered high end products) – carry some of our product to open up market. exposing products
Advantages and disadvantages – back up with stats
Or open up temporary or pop-up store to let the customer know a little bit about our products.
Advantages and Disadvantages
Another retail channel – ecommerce platform, online shopping, free shipping to improve services.
Advantages and Disadvantages – back up with stats.

Place your order now for a similar paper and have exceptional work written by our team of experts to guarantee you A Results

Why Choose US   

    6+ years experience on custom writing
    80% Return Client
    Urgent 2 Hrs Delivery
    Your Privacy Guaranteed
    Unlimited Free Revisions

How to Place an Order 

Send the assignment details such as the instructions, due date/deadline, number of pages and college level to the customer support agent online on live chat,  fill in the assignment details at place an order or send the information to our email address and a customer support agent will respond to you immediately. 

Once you place your order, we choose for you the best and competent writer for your assignment based on each writer’s competence in handling a subject. 

When the homework is completed, we have a quality assurance team that proofreads the assignment to ensure it meets the required rubric instructions from your professor.

After thorough review of your assignment, we send the paper to the client. In case you need any changes at this point, you can let us know so that we can handle it for you at no extra charge. 

Homework Help Website

Why we should write your Paper 

  1. Money Return guarantee
  2. 0% Plagiarism Rate
  3. Guaranteed Privacy
  4. Written from scratch by highly qualified writers 
  5. Communication at Any Time (24/7)
  6. Flexible Pricing and Great Discount Programs
  7. Timely Deliveries
  8. Free Amendments
Looking for a similar assignment and in urgent need for help? Place your order and have excellent work written by our team of professionals to ensure you acquire the best grades.

  We are here to assist you.


Statistics about Us

130 New Projects
235 Projects in Progress
315 Inquiries
420 Repeat clients

© 2021 Premiered Tutorials
All rights reserved. We provide online custom written papers, such as term papers, research papers, thesis papers, essays, dissertations and other custom writing services.

All papers inclusive of research material are strictly intended to be used for research and study purposes only. Premiered Tutorials does not support or condone plagiarism in any form. These custom papers should be used with proper reference.

Place an Order
error: Content is protected !!