For each of the two following research scenarios, identify and discuss who the target
respondents should be, whether qualitative or quantitative research is needed (or both),
and an appropriate data collection method. Broadly indicate how large the respondent
sample should be for each method you recommend and how you would select them.
Explain and justify your answers covering such issues as the nature of the research
objectives, cost, timeliness of data collection, availability of potential respondent
information, required sample size for such a situation, representativeness of data (i.e.
non-response), and any other research relevant issues. Be sure to discuss each scenario
and to show that you have some understanding of each industry. Do NOT contact the
companies directly for this assignment. Use only secondary data sources.
Scenario 1
You are the Marketing Manager for Menulog which is Australia’s largest online food and
beverage ordering service for householders (see “menulog.com.au”). Menulog allows
customers to browse menus from restaurants in their area and also read reviews. People
can order food and then collect it or have it home delivered by the restaurant. You are
wanting to assess how restaurants in Australia feel about Menulog and what value they
place on the free websites and mobile apps and other marketing tools the site offers. You
also want feedback on the pricing structure of no set up fees or fixed contracts.
Scenario 2
You are the Marketing Manager of Adelaide Free Bikes, a service which offers free daily
rental of bikes (with a helmet and lock) to people in the metro area. You have just
introduced additional services of multi-day rental (for a fee) and paid rental for specialist
bikes such as Avanti Atomic mountain bikes. You are wanting to understand who is
using the services currently and how demand might change now the fee-based bikes and
multi-day rentals have been introduced.
Do you want your assignment written by the best essay experts? Then look no further. Our teams of experienced writers are on standby to deliver to you a quality written paper as per your specified instructions. Order now, and enjoy an amazing discount!!
Related posts:
- International Marketing
- sequential steps in the Marketing Research Process.
- Marketing Principles and Practice
- The National Sales meeting is approaching. Each regional sales manager has to do a short presentation for the marketing department that highlights how the consumers in their territory are different from those in the total United States.
- Analyzing the marketing strategies and marketing processes of real organizations
- MBA-Marketing Target Segment and Strategy
- Marketing Google Glass
- Marketing Project
- Developing an application and website that are similar
- Integrated Marketing Communications and the Charitable Industries
- Marketing
- Legal and Ethical Considerations in Marketing
- Advertising and marketing communications.
- marketing plan
- Analyzing the global marketing environment
- Literature search to select a qualitative research study data analysis, sample size and data collection, qualitative research design, participants, research approach, data management
- Services Marketing Management
- Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property
- Retail marketing
- Research design and analysis for psychology Quantitative coursework
- Individual Marketing Plan Report
- Health Care Research Analysis and Utilization Critique of Research Studies
- Legal, and Ethical Considerations in Marketing, Product Safety, and Intellectual Property
- Prerequisite for Marketing Plan
- Fairtrade as a Sustainability Marketing initiative
- An Australian industry and marketing situation analysis
- Marketing Plan Competitive Analysis: Who are your company’s competitors, and how is each differentiated? Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your company’s competitors.
- Industry analysis
- Integrated Marketing Plan
- Experiential Marketing in Contemporary Retailing
- Advertising and Marketing Communications
- Sigma Marketing: Strategic Marketing Adaptation
- QB 2007 Marketing: Individual Assignment Brief
- Provide three pieces of advice for marketers seeking to use digital technology as part of their marketing strategy. Your answers should include appropriate academic references and, where necessary, evidence from marketing practice.
- Marketing project – basic demand conditions
- Fast food and Obesity
- Marketing Plan for Healthy Fast Food Restaurant
- Analysis of the integrated marketing communications mix strategies of your chosen FMCG brand
- Marketing Campaign Proposal
- INTEGRATED MARKETING COMMUNICATIONS