Description: This U.S. industry comprises establishments primarily engaged in providing food services (except snack and nonalcoholic beverage bars) where patrons generally order or select items and pay before eating. Food and drink may be consumed on premises, taken out, or delivered to the customer’s location. Some establishments in this industry may provide these food services in combination with selling alcoholic beverages.
• You must analyze the ‘Limited-Service Restaurants’ industry (NAICS 722513), and then answer questions 1 & 2
o Your response to each question should not exceed 500 words.
1. Identify forces prevalent in the environment
a) Conduct a PEST analysis. Identify and describe 2 to 3 of the most influential forces in the broad environment.
b) Conduct a 5-forces analysis. Identify and describe 2-3 of the most influential forces in the competitive (industry) environment.
2. Use your response to questions 1a & 1b above, and the theory taught in class, to answer the following questions:
a) Identify and describe the most significant drivers of change in the industry, and the expected influence they could have on the industry in the next five years. (Note: you MUST reference the results of the PEST and the 5-forces analysis found in your response to the previous question to justify your selection of key drivers of change in the industry).
b) Identify and describe the most significant key survival factors in the industry (Note: you MUST justify your selection as you did in part a).
c) Use your analysis in Part (a) & (b) of this question to assess and describe the overall attractiveness of the industry and the trend toward the future (you MUST provide details).
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