In your role as a management consultant you have been asked by an organisation of your choice to conduct a strategic analysis to include an internal as well as external environmental analysis. Following the analysis of the operating environment, you will then be expected to evaluate and propose the strategic options available to the organisation in order to develop and sustain it’s competitive position. You will be expected to justify your recommendations taking into consideration the wider implications of such strategic decisions on different areas of the organisation.
Using appropriate concepts, theoretical frameworks and techniques explored within the module, you will present your findings in the format of an individually written report (5,000 words maximum) providing a background of your chosen organisation in the appendices.
Please note: Before beginning your research you should discuss your choice of organisation with your lecturer as it is expected that you will choose an organisation which you either work for or have been introduced to during the course of the module.
In addition you should read the useful notes below:
1. Writing: Written in English in an appropriate business/academic style
2. Focus: Focus only on the tasks set in the assignment.
3. Length: 5,000 words (maximum)
4. Formatting: Typed on A4 paper in Times New Roman or Arial font 12 with at least 2.5 centimetre space at each edge, double spaced and pages numbered.
5. Document format: In business report format which should include the following sections:
• Executive summary
• Introduction
• Main findings
• Conclusions
• Recommendations
You should also ensure you include a clear title, course, and name or ID number on a cover sheet as well as a bibliography using Harvard referencing throughout.
6. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.
NB. The presentation of ideas with the use of a correct report format and a wide level of reading with correct referencing and correct reference list layout will enhance your responses to the above task.
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