Instruction
For this assignment you need to demonstrate understanding of theories and research on cultures and the operating of multinational companies given the differences in cultures involved with the operations of the company. Drawing from academic theories you will also demonstrate understanding of the literature on multinationals, their policies regarding managing and leading people across cultural borders and the way individuals could be recruited and make progress by adding various cultural experiences. Take into account the way in which cultural intelligence could be beneficial for both business (companies) and their employees.
Critical analysis of theory and research
At the start you should take an academic perspective, analyze and critique the models of cultural approaches as developed by the most influential researchers on national cultures, like Hofstede and Trompenaars as tools for increased understanding of doing business in and between various cultures. You are expected to highlight the strengths and weaknesses of the various approaches selected. Critically discuss and compare the different models and research, where you have a wide choice from authors like Hofstede, Trompenaars, but also others like Hall, Inglehart, Adler, the ‘European values’ study and the GLOBE project etc. Issues to consider are the way national cultures are addressed – in their own right or also in a Universalist way comparing values and norms involved and the way perceptions are looked at as individual characteristics or the outcomes of socialization processes. With the critical analysis you also have to consider the implications for business and the way individuals operate or could operate across cultural borders.
The following should be considered:
•Explain how expatriates could be prepared on the basis of one or more relevant concepts from the course;
•How could expatriates adapt to other cultures and improve the management of organisations (e.g., cultural awareness, resolving ethical dilemmas) make managerial decisions and communicate across and between various cultures?
•What is most crucial for individuals with the ambition for an international career and what is the relevance of cultural intelligence for an expat operating across cultural borders?
•Critically evaluate this concept in terms of systematical and adequate evaluation of cultural skills of employees;
•Last, but not least: how can multi-cultural awareness be raised and the impact of stereotyping be decreased?
Support your reasoning with evidence from readings and relevant academic journal articles. While many relevant textbooks could be consulted, students should be most cautious about using references from the Internet.

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