In previous scenarios involving RPZ Marketing, you reviewed the background of the business, the beginning of the major changes triggered by its acquisition of another marketing company, and particular issues that have arisen in the three functional areas of Operations, Marketing, and Human Resources. In Unit 7, you will encounter the additional area of Finance and Accounting, and in Unit 9, Information Technology (IT).
For this 4-page paper, select three areas to address, including two of the three already addressed in this course, and one of the two yet to be discussed. For each area that you select, address these three questions:
What is the primary purpose of this functional area?
How does this functional area support the achievement of organizational goals in any business?
What is your assessment of the extent to which this functional area is successfully supporting RPZ’s organizational goals?
For the functional area not yet addressed, simply explain what your chosen area (finance or IT) would need to do to effectively support RPZ’s organizational goals.
Organize your paper according to the following outline:
Introduction
First functional area (Name of function):
Explain the primary purpose.
Explain how the purpose of the functional area supports organizational goals.
Assess the extent to which this function at RPZ Marketing is effectively supporting organization goals.
Second functional area (Name of function):
Explain the primary purpose.
Explain how the purpose of the functional area supports organizational goals.
Assess the extent to which this function at RPZ Marketing is effectively supporting organizational goals.
Third functional area (Name of function):
Explain what this functional area of RPZ would need to do to effectively support organizational goals.
Conclusion
Provide your assessment of areas in which RPZ needs to focus the greatest additional attention and resources, based on your understanding of the company’s current situation.
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