Is a REPORT

You need to answer all the questions.
Write a business report on: “An Analysis of the Current and Future use of Internet Technologies by [one of the three organisations you will be this: you need choose
– Amazon

The report must contain: Introduction and e-Business background. This will be similar to the group report, but shorter and focused on the new case study. It will still require you to use the sort of models and frameworks discussed in week 2 (e.g. Porter‟s 5 Forces) (15 mark

For Poters I will put a slide up it will help the writer to understand more

– E-Marketing analysis (15 marks)
– Web design analysis (15 marks)
– Business-to-business (B2B) analysis (15 marks)
– One other topic/aspect of your own choice (worth 15 marks), for example:
– Mobile Commerce
Social Networking/Web 2.0
Sales and Customer Service
Innovation and change management

Please check with your seminar leader if you are unsure about which topic to choose) Overall conclusions and recommendations (which should follow from the analysis) (15 marks)
The final 10 marks are for the overall appearance of the report, including referencing
– 12 Harvard Referring
– Each sentence you need Reference.
Requirements and tips
– Apply academic theories and frameworks and correctly reference those.
– Provide evidence, for example by using screenshots or references to the organisations internal publications (including their website) or external publications (newspaper and journal articles, Mintel reports, etc).
– Make good use of the library and online search facilities to find as much information about the organisation as you can. Make sure you distinguish between reliable and unreliable sources, and make sure you reference properly. Don’t just copy sections from your sources, but use the material to support your own analysis.
– Creativity in the form of additional reading, interesting approaches and novel angles are encouraged and rewarded.
– Make sure you concentrate on the e-Business aspects, and don’t write a report that is too generic.
– The report should be analytical rather than descriptive.
– Be careful to avoid plagiarism (of other peoples work and published resources) and collusion with other students. Reports that are very similar (where students have worked too closely together) will be referred to the academic conduct officer. Because you will be submitting via Turnitin, all reports will be compared against those of other students and with content in other publications and on the Internet.

 
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