You must intend to raise money for your startup company. You can start with money from friends and family but at some point you will need funds from outside investors, either angels or venture capitalists, depending on how much money you project you will need to raise. Another possible angle is to develop money through crowdfunding, assuming your product meets the demand of such audiences.
Before you can raise money, you must develop a business plan that convinces an investor that your company will succeed.
Section 1: Business Plan (MS Word or equivalent)
Discuss a draft of your business plan in which you:
Revise the components of the following previously submitted sections based on the feedback you have received.Company Description
Industry Analysis and Trends
Strategic Position & Risk Assessment
Target Market
Competition
Marketing Plan & Sales Strategy
Discuss an Ethics & Social Responsibility Plan.
Describe the ways in which your company is committed to being a good corporate citizen.
Hints: Consider the following areas:Creating jobs
Following the laws of every jurisdiction in which your company operates
Fair and honest treatment of employees
Non-discrimination of employees and increasing diversity of your work force
Describe what that goal is and what aspects of your company are designed to reach that goal
Explain a rationale for why you have or why you have not chosen this to be a social venture.
Discuss how your company’s activities will affect the environment and identify the steps you will take to mitigate any negative impacts.
Determine any health issues / claims related to the product you are making, whether negative or positive. Suggest the strategy your company will use to mitigate any negative issues, and to ensure any positive claims are true.
Section 2: Business Plan Financials (MS Excel worksheets template)
For year one, revise and submit the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan Financials” MS Excel template
Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
Discuss a plan to implement a firm’s strategy and manage the change from current operations.
Analyze strategies for exerting the internal leadership needed to drive the implementation of strategic initiatives and improve operating excellence.
Explain clearly and concisely about strategic management using proper writing mechanics.
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