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Brand Implementation Report and Plan for BMW


Task is to explore BMW in greater detail the
opportunities this brand has for development. First you must revisit and review your current
research and identify and analyse the brand’s weaker points and challenges.
Imagine that you are the design or brand manager for this brand and you are reporting to your
colleagues about what the brand could achieve. Consider the strategy for change management of
this brand.
 Why does it need to change?
 How is it going to change?
Select real-life suitable design, advertising, web or branding agencies that you propose to assist you
in progressing these opportunities. Include these agency selections within your report and include
the specific reasons for their selection.
Whilst re-examining your chosen brand, investigate its online presence, think about all the brand
touch points, associations, senses and emotional qualities and work out new and innovative design
strategies that would be appropriate in enhancing the effectiveness of this brand.Consider today’s current trends and market challenges. Leverage key frameworks and be critical in
your analysis of what the brand could do in the future. Then propose appropriate changes, going
through the various stages of implementing your idea into a real world project, whilst applying all
the skills gathered throughout the module.
You should support your Report and Plan with an A3 visual Concept Board/Poster that summarises
the main Branding concepts. This Concept Board/Poster represents a final inspiration board for a
design or launch of the new branding service/product. This can be done on foam board and allow
you to stick and pin imagery and materials as needed.

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