• In your own words, what does it mean to perform a situation analysis of a company? What types of company information would you review in order to gain this understanding?  Where specifically would you search to find each type of information?  How does the understanding you gain from the situation analysis influence problem solving and decision making?

• Evaluate the following problem statement – “Apple needs to improve their employee performance evaluation systems.” Does it meet the criteria we discussed in class?  Why or why not?  Create an example showing how you would improve the Apple problem statement so that it meets all of the criteria?

• What is cognitive bias and how might it impact business decision making and problem solving? Define one specific type of cognitive bias and explain it thoroughly.  Give an example (hypothetical is fine but if you can offer a real example, even better) of how that bias might result in a poor decision.

• What does it mean to perform a root cause analysis? In general, how would you go about conducting one?  Why is this process important in the context of business problem solving?

• What kind of information can you find at webwire.com/industries.asp? What kind of information at webwire.com/industrylist.asp (be careful – these are 2 separate web addresses)?  How could the webwire site be useful in your research for BA 301?

• Find a Mintel marketing report for Tires from November 2015. Locate the Market Size and Forecast section of the report.  What happened to US retail sales of consumer passenger and light truck tires in 2015 compared to 2014 (non-inflation adjusted)?  Compared to 2010?

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