Writer: write one page, thanks

Explain what Bounded Rationality is. Then discuss how this concept can affect the decision situation in SLP 1. Also discuss how this concept can affect the data analysis in Case 1. Explain your logic for both of your arguments. Are there any similarities between these two situations?
Week 1: Provide your initial discussion post to the question. Be sure to include references to any resources you used. You should use at least one resource to help you with your initial discussion.
Week 2: Respond to at least two of your classmates’ initial posts. Your response should be substantive and further the discussion. It is OK to be critical and use critical thinking. That means you can question what your classmates say. Do they provide their own critical thinking and logic?

Below are case 1 and case 1 slp information

Module 1 – Case

Assumed Certainty: Pivot Tables and Multi-Attribute Decision Making

Assignment Overview

You are working as a data analyst for the Excellent Consulting Group. Your client, Buddy’s Floor Barn, wants to analyze how they are doing in their 18 locations in four regions across their five product lines over the last 3 quarters. Each Regional Manager has compiled the data for his/her region showing the sales revenue for each of the five product lines (premium flooring) for each of the first three quarters.

Case Assignment

Assemble the data from each Store Manager into a data table in list format. And then generate Pivot Table Report. Use this report to analyze the data to answer Buddy’s questions. Write a business report to Buddy’s Floor Barn that provides the answers and discusses the issues.

Data: Download Case 1-Data.xlsx with the data from the four regional managers for the first three quarters showing sales of their five premium flooring products.

Assignment Expectations

Analysis:

Accurate and complete analysis in Excel.
Written report:

Length requirements = 4–5 pages minimum (not including Cover and Reference pages)
Provide a brief introduction/ background of the problem.
Complete and accurate Excel analysis.
Written analysis that supports Excel analysis, and provides thorough discussion and analysis of assumptions, rationale, and logic used.
Complete, meaningful, and accurate recommendation(s).

Case 1 SLP

Assumed Certainty: Pivot Tables and Multi-Attribute Decision Making

Scenario: You are the VP of Franchise services for the Happy Buns Restaurant. You have been assigned the task of evaluation the best location for the next HB that a prospective franchisee has suggested in the Columbus, Ohio, area. You are using the standard template that provides for which criteria (attributes) you should evaluate. But the specific weights for these are open to adjustment depending on the specific area. These are the six criteria that you will use to evaluate this decision.

Close to drive through traffic – traffic counts (avg. thousands/day)
Property cost/investment and taxes = NPV of investment ($$)
Size of building (square feet in thousands)
Size of parking (max number of customers parking)
Insurance costs (thousands $ per year)
Ease of access from streets (subjective evaluation from observation)
There are five possible locations. You have collected the data from various sources including your VP Finance, Real estate agents, etc. This document summarizes the raw data for each of the five locations: Abberton, Bellview, Casstown, Denton, and Eddington, all suburbs of Columbus. See Data Below.

Assignment

Review the information and data regarding the different alternatives for restaurant location. Develop a MADM table with the raw data. Convert the raw data to utilities (scaled on 0 to 1). Determine the relative weights of each criteria. Evaluate the Decision Table for the best alternative. Do a sensitivity analysis.

Write a report to your boss, Executive VP. Explain your analysis and your recommendation. Provide a rationale for your decision including the logic you used to determine your weights.

Data

Download this Word doc with the data: Happy Buns Raw Data.docx
Upload both your written report and Excel file to the SLP 1 Dropbox.

SLP Assignment Expectations

Analysis

Accurate, complete analysis (in Excel and Word) using the MADM model and theory.
Written Report

Length requirements = 2–3 pages minimum (not including Cover and Reference pages)
Provide a brief introduction/ background of the problem.
Complete and accurate Excel analysis.
Written analysis that supports Excel analysis, and provides thorough discussion of assumptions, rationale, and logic used.
Complete, meaningful, and accurate recommendation(s).

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