Assume that you are a team of four consultants who are assigned by your line manger to undertake research on the organizational culture of an organization of your choice.
1. Choose a recognized and known airline (such as Emirates, Etihad, KLM, Lufthansa ) or an organization related to the Aviation industry (such as DNATA, CAA)
2. Conduct secondary research on the chosen organization.
3. Write a short literature review (max: 500 words). This review should include a discussion on the organization’s background, its products or services and reputation.
4. Identify the organizational culture of this organization and its effects on the organization’s success or failure. For this you need to
a. Identify the type of organizational culture that exists in the organization. Use the seven primary characteristics of culture for the purpose of this analysis.
b. Discuss the relationship of organisational culture with structure and performance of this organisation.
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