| To understand opportunities and entrepreneurs as key elements of|
|entrepreneurship, and how entrepreneurship relates to creativity and
To practice your entrepreneurial skills through demonstrating alertness to
opportunities, and the process of ideas generation and evaluation.
Your task is to think of an idea for a business opportunity! It can be in any industry, market, or market segment – “not-for-profit” or commercially driven. Apply the knowledge you have learned so far in the course to the generation and screening of your idea. Don’t regurgitate the textbook but instead always relate the theory (including the textbook but also the wider literature) back to your idea as much as possible. Focus your Discussion around the points outlined in that section of the marking criteria over the page.
The more specific you describe your opportunity and the underlying information, the better. Your sources can be academic but for future-focused assignments such as these, ‘current’ sources like newspaper articles, magazines, trade magazines and websites are also important. They do need to be formally referenced though.
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