“Global Brands” Please respond to the following:
• Each year, the interbrand consultancy compiles a ranking of global brands. From the first e-Activity, compare the top 13 best global brands to the top 13 best global brands for 2010, which are shown in Table 10-2 of your textbook. Select one (1) brand that interests you, and speculate on the main reasons why the rank of this brand you selected changed or did not change.
From the second e-Activity, select one (1) local brand, one (1) international brand, and one global brand. Compare and contrast the key differences of the products of the three (3) brands you selected, and give your opinion on why they are categorized as local, international, and global.
“Pricing Strategies/Dumping” Please respond to the following:
• Suggest three (3) of the most effective types of pricing strategies and objectives available to global marketers. Provide an example or a scenario of the manner in which each pricing strategy is best used.
From the third e-Activity, analyze the key reasons why the global company that you chose uses the pricing strategy you identified. Suggest another type of pricing strategy that is more feasible and / or efficient for this company. Provide a rationale to support your suggestion.