We are a logistics (3PL) company (www.appleexpress.us),
which is introducing our new rewards program.
We need to write an interesting press release about it – which will show up in the most influential media in the US (yahoo finance, Daily Herald, Reuters).
The idea of a rewards program in this industry is new, we are probably the first company which will implement it and give customers the opportunity to earn money out of the loads they make with us. Every shipment they will make will pay back in points, and the customer will be able to exchange them for gift cards, electronics, etc.
You can write in the introduction about this huge industry (3PL / logistics), which is 8.2% of US GDP,
you can also write about the huge competition, but please remember that the main topic is the REWARDS PROGRAM introduced by Apple Express to the Logistics/transportation market.
write about it from the perspective of successful, fast-growing company, who put a customer on the first place, knowing what the customers needs, converting “wants” to “hows” and trying to fulfill the satisfaction in 100%.
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