Assessment Brief for coursework 1
The first coursework (worth 20% of the total marks for the module) is an INDIVIDUAL piece of work (maximum 2,000 words) excluding final list of references. Please note there is no plus or minus 10% rule on this module), critically appraising some of the theoretical concepts and techniques introduced in the lectures in weeks 1-7.
Write an essay answering the following question:
Critically evaluate how useful the undertaking of a “strategic position” analysis may be for an organisation? Critically discuss the view that the market/environment should be emphasised more than resources when an organisation is undertaking a “strategic position” analysis.
Word count-The only words that do not countin your essay are the front page (on which you put your srn, name of the module, word count, title of the coursework, my name as module leader) and the end of essay list of references (using Harvard system of referencing).You are NOT allowed to have an appendix. Re the WORD COUNT and other issues you must read the section below entitled “Guidance for completing BOTH coursework’s/key information for the module”. That section gives the regulations for this c/w 1 re the word count (eg issues concerning words/numbers in “diagrams” etc.).
Your work will be marked and graded in accordance with the grading and marking criteria for assignment one (see pages 15, 16, 17 below).
Coursework 1 (electronic copy) should be handed in on 6th December 2015 at 11.00pm (latest time). An identical paper copy (you must attach and fill in the form entitled “Hertfordshire Business School-Assessment Feedback Form”. Do not fill in your name but do put your SRN, the name of the module, the title of the coursework (“coursework 1”), the date and my name on it) must be handed in at the coursework point on the bottom floor of the Business School (opposite M036) on the 7th December (11am latest hand in time). Closer to the hand in date precise details will be given if there will be a special box provided for this module or whether or not you put the paper copy in a generic box.
As regards this coursework 1, do note you must not copy anyone else’s work. You must not work with anyone else while preparing your assignments and you must not allow other students to read or have an electronic copy of your work.
ESSAY Presentation & structure Use & presentation of Harvard Referencing Content/ Terms/ Findings/ Definitions/ Calculations Breadth / Depth / Integration of Literature (Coursework and exams must show some evidence that taught and prescribed/suggested 6BUS1059 module literature/module teaching materials has been used ). Analysis /Critical evaluation /Discussion /Exposition/Reflection Any other lecturer instructions
Task details
Follows essay structure & keeps to word limit of … Follows Harvard style for in-text citation & Reference List Content included Integration & application of information Line of argument, development of discussion
80-100
Outstanding Outstanding… Presentation & essay structure, with flowing paragraphs.
Articulate & fluent academic writing style
No grammatical / spelling errors. Outstanding… Standard of referencing within text & consistent use of Harvard referencing system.
Accuracy of in-text references & full details shown in Reference list.
Outstanding… Exploration of topic showing excellent knowledge & understanding through thorough & appropriate research.
Impressive choice and range of appropriate content. Outstanding… Business insight & application.
Breadth, depth & integration of literature/data into work.
Outstanding… Level of discussion/analysis/ critical evaluation &/or reflection.
Highly developed/ focused work.
70-79
Excellent Excellent … Presentation & essay structure, with flowing paragraphs.
Articulate & fluent academic writing style.
Only a minor error. Excellent… Standard of referencing within text & consistent use of Harvard referencing system.
Accuracy of in-text references & full details shown in Reference list. Excellent … Level of knowledge & understanding demonstrated.
Evidence of appropriate reading.
Covers all relevant points & issues. Excellent … Business insight & application.
Breadth, depth & integration of literature/data into work. Excellent… Level of discussion/analysis/ critical evaluation &/or reflection clearly developing points in the appropriate way with thorough consideration of all possibilities.
60-69
Very Good Very good… Presentation & essay structure, with flowing paragraphs.
Fluent academic writing style.
Very few grammatical errors & spelling mistakes. Very good… Standard of referencing within text & consistent use of Harvard referencing system.
Accuracy of in-text references & full details shown in Reference list. Very good… Level of knowledge & understanding demonstrated.
Covers most relevant points & issues.
Few errors / omissions in content/calculations. Very good… Business insight & application.
Breadth, depth & integration of literature/data into work.
Very good… Level of discussion/analysis/ critical evaluation &/or reflection & a few ideas/points could benefit from further development &/or evaluation/comparison.
50-59
Good Good… Clear presentation & essay structure with paragraphing.
Writing is mainly clear but some spelling &/ or grammatical errors. Good… Standard of referencing within text & consistent use of Harvard referencing system.
Accuracy of in-text references & full details shown in Reference list. Good… Grasp of the topic & some of its implications presented.
Knowledge & understanding is demonstrated.
Minor errors / omissions in content/ calculations. Good… Business insight & application.
Breadth, depth & integration of literature/data into work. Good… Level of discussion/analysis/ critical evaluation &/or reflection but more ideas/points could be addressed /developed further.
40-49
Satisfactory Satisfactory… Basic essay structure.
Not always written clearly & has grammatical & / or spelling errors. Satisfactory… Basic referencing within text & consistent use of Harvard referencing system.
Accuracy of in-text references & full details shown in Reference list. Satisfactory… Content / level of knowledge of the topic. Addresses part of the task. Some errors / omissions in content/ calculations. May benefit from further research. Satisfactory… Business insight & application. Limited integration with literature/ data.
Use of literature/data but limited in breadth OR depth. Satisfactory… Basic evidence of discussion/analysis/ critical evaluation &/or reflection but some points superficially made so need further development.
30-39
Marginal Fail Weak… Essay format, limited or poor structure.
Muddled work with many spelling & / or grammatical errors. Weak…Use of Harvard referencing system with errors & inconsistently applied. Limited referencing within the text.Limited accuracy of in-text references compared to those in the final Reference list. Weak… Limited content / knowledge/ calculations. Limited or muddled understanding of the topic/question.
Does not meet all the learning outcomes. Weak… Unsatisfactory evidence of business application & insight
Work needs to show better links between practical application & theory.
Weak… Limited evidence of discussion/analysis/ critical evaluation &/or reflection.
More development & comment needed. May need to do more than describe.
20 – 29
Clear Fail Inadequate… Essay format & poor paragraphing / signposting.
Inappropriate writing style
Poorly written &/or poor spelling & grammar. Must see CASE Inadequate… Use of Harvard referencing with many errors &/or inconsistencies.
Must see CASE Inadequate… Lacking in relevant content/ knowledge/calculations. Content irrelevant / inaccurate. Does not meet all the learning outcomes. Inadequate… Lacks evidence of business application & insight. Some literature irrelevant to topic. Inadequate… Lacking / inadequate level of discussion/ analysis/critical evaluation & /or reflection. Descriptive.
Must see CASE
1 – 19
Little or Nothing of merit Nothing of merit… Poorly written work, lacking structure, paragraphing / signposting.
Many inaccuracies in spelling & grammar. Must see CASE Nothing of merit… No or little attempt to use the recommended Harvard referencing system.
Must see CASE Nothing of merit… Unsatisfactory level of knowledge demonstrated.
Content used irrelevant / not appropriate/ to the topic. Does not meet the learning outcomes. Nothing of merit… No evidence of appropriate business application & insight.
Nothing of merit… Unsatisfactory level of discussion/analysis/critical evaluation &/or reflection
Must see CASE
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