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Corporate Communication

Question: 1

Part. A

Define and discuss the concept of corporate Communication. Select an organisation and then identify and discuss the issues that are continuous risk for the survival of the organisation. How did the organisation address these issues using communication as a main tool? How did the organisation help its product and services using communication as a tol? What are the suggested ways to improve the corporate communication? Provide references and citations to support your evidence (1000 words)

Part B.

Write a reflective summary based on various academic skills taught in class including  Brainstorming, Note taking, Summarising, Paraphrasing, Plagiarism and Referencing. It must be of 500 words.

Guidelines to Students: (Part A 1000 words) Detail: You are required to communicate ideas and solutions with a rationale by following these headings.

Step 1 Introduction: To begin your individual formal report, provide a general idea about the selected topic. Provide at least two definitions of your selected topic along with citations and references.

Step 2 Main Body: Undertake personal research to present, evaluate and interpret information related to your selected topic. Discuss the topic by considering the following points.

Identify and discuss the problems or issues with reference to your selected topic.

Discuss how the organization addressed the issue using communication as main tool with reference to your selected topic.

Suggest ways for improvement with reference to your selected topic.

Step 3 Conclusion: Sum up the discussion and draw the conclusion.

Step 4:- References: Provide at least 6-8 references and follow the Harvard system of referencing. There should be a mix of books, websites, journals and magazines etc.

(Part B 500 words)

Briefly Introduce Yourself

WHAT? What have you learned through this course? What stands out to you, feels new to you, excites you, or challenges you?

SO WHAT? Why does this learning matter? Why does it stand out to you? Why is it important to you personally or as part of the bigger picture?

Now WHAT? What do you do from here? How will you take this learning with you? Does this learning change your perspective, your career goals, or your interests? 2.

Group Presentation: You are required to prepare a power point presentation (at least 10 slides and a maximum of 15 slides) based on your individual formal report (Part A) to present in class, lt should include all parts like introduction main body, conclusion and references of the report.


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