Case Study Report (not an essay format)
Write an analysis of anarticle.
The following questions must be addressed in article:
1. Question 1: A brief description of the main ideas covered by the article
2. Question 2: Points of agreement/disagreement with the article- a critique
3. Question 3: Key learning/take-outs from the reading
4. Question 4: Implications for marketing strategy and the achievement of competitive advantage -supported by at least 4 academic journal articles (around 500 words on this part)
Structure your answers using headings and sub-headings if necessary to make it clear that you have used an analytical approach to reach your answers. The grader will be treating (apparently) random lists of issues with caution.
This Assessment Task relates to the following Learning Outcomes:
• Understand the firm’s relation to its business environment of customers, competitors, collaborators, and other external forces
• Assess marketing strategies from the standpoint of growth, market share, and profitability; and within the context of the market environment;
• Critically examining problem areas, developing feasible marketing investment decision options, developing key recommendations, and communicating this strategic thinking to others.
*Choose article 1 or 2 which attached below. Only one article will be analyze.
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